Hope Week
Let's spread the word about Hope Squad!
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Hope Week is our national campaign that takes place every February and it is dedicated to amplifying the mission of Hope Squad. This week of action is a great opportunity to raise awareness about mental health, strengthen connection, and prevent suicide in your school and community.
Our favorite part of this event is that it gives students the chance to serve their school and community by leading and organizing activities.
Whether you’re a Hope Squad Advisor, Hope Squad Member, school leader, organization or community member—all are welcome to celebrate with us this school year!
Download Planning Guide
Add the date to your calendar
Grab some gear
Ensure your "fit" for Hope Week is in style. Browse our fan favorites or find something in our Ambassador collection. This exclusive merchandise is sure to help you stand out in the crowd and start a conversation about something that matters. Have fun wearing hope wherever you go!
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Hope Week Toolkit
Every community is different, so we have provided a buffet of resources, activities, and ideas to help you plan an impactful Hope Week. Whether your school hosts a full week of events or one meaningful moment, every effort counts. Start where you are, use what you have, and celebrate hope with us.
Community Engagement & Partners
Invite local mental health agencies, youth-serving organizations, crisis centers, or community coalitions to participate in activities and establish bridges of support throughout this event.
- Consider inviting community partners beyond mental health organizations such as youth organizations, cultural centers, nonprofits, community coalitions, civic leaders, family resource centers, or public health educators (ex: department of public health, nutritionists, etc.)
- Invite them to provide a resource table, participate in an assembly, offer consultation time, accept referrals, or give away resources (ex: SWAG, brochures, etc.)
Activity & Ideas
Encourage your Hope Squad Members to plan in-person or virtual/online activities. Check out the Planning Guide shared above for lots of fresh ideas, but we picked a few of our favorites below to get you started!
Social media challenge
Invite your online followers to join us for Hope Week or any other call-to-action that works for you and your community.
Coloring sheets
Print your favorite design, grab your colors, then hang it or frame it to enjoy. If you can't pick one, then print them all!
Use QR codes
Design a flyer or poster, use our QR code or plug another mental health resource, and hang it somewhere visible.
Spread the Word
To make this campaign as impactful as possible, we need clear, consistent messaging and a call to action. Whether you decide to use social media, print flyers or coordinate a Proclamation with elected officials, spreading the word is essential to success. Pick what works for you and access our Media Kit for more customizable resources!
Access the Media Kit
General overview
Our media kit includes an intro to Hope Week, key messages, statistics, call-to-action, brand guidelines, examples and templates—everything you need to tell someone about Hope Squad.
Press release
Use our template to send a statement to local journalists, bloggers, and social influencers at least one week before your event. Include what makes your celebration newsworthy.
Proclamation
Use our template to request an official announcement from the local school board or mayoral office to expand your impact and get the whole community involved in Hope Week.
Connect with us
Share your activities with us in the following ways:
- Tag us in your posts: Mention our account in your posts, captions, or stories.
- Use our hashtags: When you include the same key hashtags that Hope Squad uses in your caption, it will categorize all our posts together and grow our online community. (#HopeSquad, #PeerSupport, #MentalHealthAwareness, #SuicidePrevention, #ShareTheHope, #HopeInAction)
- Fill out the Share Your Hope Form: Tell us about your activity, event, or story so we can feature it on our page.
How to find support
If you are not currently a representative of an existing Hope Squad, please contact us at Info@HopeSquad.com or (801)342-3444. Any time existing Squad representatives or Advisors need support, we encourage you to contact Support@HopeSquad.com or call us. We are here to help!
Prevention Efforts
This national campaign will encourage more conversations about mental health, and we want to ensure it's easy for anyone to find help. Most schools maintain crisis-response procedures and Hope Squad should not replace or override those protocols. Empower your school to pursue help before a crisis occurs.
Additional resources are available in the Leader Portal.
Log into the PortalPrepare Gatekeepers
- Deliver The HOPE Approach® Member lessons
- Implement a universal Hope Squad lesson to the entire student body
- Train additional adults through QPR or LivingWorks
Identify Trusted Adults
- Assign Trusted Adults at each activity or event for immediate support
- Share the Trusted Adult resource and use the Referral Guidelines to plan referral follow up (available in The HOPE Approach® lesson)
Encourage conversation
- Share the Parent Guide to help normalize family conversations
- Gather community resources for responding to key concerns
- Provide suicide prevention response resources on and off campus
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